Start in 2011, Jordana Fortaleza, A graduate from the fashion institute of design and merchandising (FIDM) was inspired by the mobility of the food trucks at the height of their popularity. Tyler Kenney, a professional poker player with an All in mindset built the Truck from ground up with his father, New York artist. Together they gave birth to J.D. Luxe mobile boutique the first of its kind in Los Angeles. Travelling all through-out California. The have made stops at festivals such as Coachella, local Universities, Farmers markets, Private parties and collaborated with events like beauty con.

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