If your marketing platform is built on a single source (e.g., email) to generate sales leads, you are likely missing out on golden opportunities that come from other lead channels such as telemarketing, online, social media! In effect, you’re losing sales before you even make them! Take your lead generation campaign to another level, you have to do more than read call scripts over the phone or send cookie cutter emails to random contacts. In a highly diversified market, relying on any single method to generate leads is about as effective as having only one leg in a one-on-one football match. Make a switch to multi-channel lead generation and watch your marketing campaign shoot forward like someone who just grabbed some magic mushroom in Mario Kart.

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